Fasten your seat belts and get your taste buds ready because Cadbury Dairy Milk gets the chocolate on the road with the UK’s first ever Monster Truck Taxi. This impressive vehicle was especially created to help celebrate the launch of the new Cadbury Dairy Milk Big Taste bars and to bring us British big chunks of deliciousness and a ride to remember.
Dwarfing all other cabs on the road, the Big Taste Monster Truck Taxi is a humongous 9ft tall and weighs an incredible 1.5 tonnes. Adorned with the iconic Cadbury purple, the car will open its doors to chocolate fans all over the country to help introduce them to the thrilling taste sensation of the new bars in the range: Cadbury Dairy Milk Big Taste Toffee Whole Nut, Cadbury Dairy Milk Big Taste Oreo Crunch and Cadbury Dairy Milk Triple Choc Sensation.
Sitting at over 2 meters in height passengers are sure to be in for a treat when they climb inside the cab. The Big Taste Monster Truck Taxi takes to the streets of London on 27th May 2016 and will then set off on a journey across the country, making a stop in Manchester, Birmingham and Liverpool where it will give chocolate fans the chance to enjoy an exhilarating experience inside the cab, as well as sample some of Cadbury's delicious new products.
Big Taste Monster Truck Taxi will be touring the nation on the following days:
-27th May – London, King’s Cross
-29th May – Liverpool, One Paradise Place
-31st May – Manchester, Wellington Statue
-2nd June – Birmingham, Bullring
Gemma Flanigan, Cadbury Dairy Milk Senior Brand Manager at Mondelez International, said: “As part of our new “Tastes Like This Feels” campaign, we wanted to bring to life the unique feeling and the big taste sensation that Cadbury Dairy Milk Big Taste bars deliver. What better way to do this than by creating Britain’s first ever Monster Truck Taxi and inviting chocolate fans on board to experience a new and epic ride – the perfect metaphor for the feeling that Cadbury Dairy Milk Big Taste bars evoke. Sitting at over 2 meters in height passengers are sure to be in for a treat when they climb inside the cab and we can’t wait to take it on tour!”
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Note - I received a free bar of chocolate for promoting this Cadbury Campaign. Toffee Whole Nut. It was good., tooooooo good.